ENT 609
Marketing & Finance for Entrepreneurs
Autumn
6 credits

Objective & Learning Outcomes

This course is designed for aspiring Technology Entrepreneurs who are keen to convert their ideas & innovations into successful, sustainable and profitable startups. The curriculum provides a structured & holistics overview of various Customer Engagement, Marketing & Finance skills that are required for the Entrepreneurial Journey from `Idea-to-IPO`. Students will be required to work in teams on real-world customer & market discovery, customer value proposition & solution design, go-to-market plans, financial plans & investor pitch. Teams will be required to develop and present detailed startup business plans and investor pitch decks.
 

Modules

  1. Understanding why Startups Succeed or Fail
  2. Self Discovery & Entrepreneurial Readiness Assessment
  3. Startup Team Formation
  4. Customer Problem Identification & Market Assessment
  5. Customer Value Proposition & Solution Design
  6. Customer Pricing
  7. Branding & Advertisement
  8. Supply Chain & Sales Channels
  9. Customer Service & Advocacy
  10. Sales Team and Tools
  11. Accounting Concepts & Definition
  12. Basics of Finance
  13. Startup Financing
  14. Startup Company Structure
  15. Environment, Sustainability & Governance (ESG)
  16. Investor Pitching