ENT 609
Marketing & Finance for Entrepreneurs
Autumn
6 credits
Objective & Learning Outcomes
This course is designed for aspiring Technology Entrepreneurs who are keen to convert their ideas & innovations into successful, sustainable and profitable startups. The curriculum provides a structured & holistics overview of various Customer Engagement, Marketing & Finance skills that are required for the Entrepreneurial Journey from `Idea-to-IPO`. Students will be required to work in teams on real-world customer & market discovery, customer value proposition & solution design, go-to-market plans, financial plans & investor pitch. Teams will be required to develop and present detailed startup business plans and investor pitch decks.
Modules
- Understanding why Startups Succeed or Fail
- Self Discovery & Entrepreneurial Readiness Assessment
- Startup Team Formation
- Customer Problem Identification & Market Assessment
- Customer Value Proposition & Solution Design
- Customer Pricing
- Branding & Advertisement
- Supply Chain & Sales Channels
- Customer Service & Advocacy
- Sales Team and Tools
- Accounting Concepts & Definition
- Basics of Finance
- Startup Financing
- Startup Company Structure
- Environment, Sustainability & Governance (ESG)
- Investor Pitching