ENT 605
Business Fundamentals for Technopreneurs
Spring
3 credits

Objective & Learning Outcomes

Businesses today are very complex and multi-disciplinary operations. Aspiring entrepreneurs and managers need to have a broad based overview of how companies operate and succeed. This course introduces the Fundamentals of Business to the learners.

Modules

  1. Business and Business Environment
  2. Company Structure, Goals, Strategy & Values
  3. New Product Development, Manufacturing & Quality Management
  4. Leading Teams & Human Resource Management
  5. Marketing. Branding & Advertising
  6. B2B / B2C Sales & Distribution Channels
  7. Customer Service & Advocacy.
  8. Supply Chain & Logistics
  9. Finance & Accounting
  10. Environment Society & Governance

Faculty

Devdip Purkayastha