ENT 605
Business Fundamentals for Technopreneurs
Spring
3 credits
Objective & Learning Outcomes
Businesses today are very complex and multi-disciplinary operations. Aspiring entrepreneurs and managers need to have a broad based overview of how companies operate and succeed. This course introduces the Fundamentals of Business to the learners.
Course Modules
- Business and Business Environment
- Company Structure, Goals, Strategy & Values
- New Product Development, Manufacturing & Quality Management
- Leading Teams & Human Resource Management
- Marketing. Branding & Advertising
- B2B / B2C Sales & Distribution Channels
- Customer Service & Advocacy.
- Supply Chain & Logistics
- Finance & Accounting
- Environment Society & Governance